Earth Lore.

Earth Lore is, in fact, the essence of the business' mission. Earth: sell goods from across the globe; literally from the earth as in the case of our vast crystal and mineral selection, and figuratively from the earth as in our eclectic stock of world music, religious tools, and replica items whose origins span centuries, continents, and empires. Lore: mission is to carry items with meaning, or "lore", behind their creation. Lore is an Old English word referring to the meaning passed down on a subject or object via tradition or anecdote. The story behind an item may not always be obvious, as in the case of our selection of body products where one must look to the ingredients to find a vast history of metaphysical and medicinal uses. Conversely, items such as our Greek and archangel statuary have clear histories of belief and reverence. In a sense, our name encompasses our entire business.
EarthLore.com